Why Free Trials Work With Online Software
We’ve always thought that free trials work very well, especially if you’re selling your products to small businesses, which my email marketing company VerticalResponse does. If you’ve worked with small...
View ArticleClik here to view.
Why Content Works for Tech Marketers
At my email marketing software company VerticalResponse, we spend a lot of time on content. What I mean by content are things like “how-to” guides as it relates to marketing your business, or articles,...
View ArticleClik here to view.
How to Give a Great Webinar
If you’re a company in the B2B space (like mine!), you probably know that there’s more to acquiring new customers than just having a herd of salespeople, not to mention most companies can’t afford...
View ArticleClik here to view.
How to Promote Your Webinar
In my last post, “How to Give a Great Webinar,” I provided five tips to create and present a webinar. Now that you have a killer presentation that’ll knock your audience’s socks off, how do you get the...
View ArticleClik here to view.
Include Social Links in 3 Areas of Your Business
As a technology marketer you know how important it is that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. And to make matters more complicated for...
View ArticleClik here to view.
Writing Effective Copy for Technology Marketing and Beyond
Drafting effective copy when you’re in the BtoB technology space can be particularly challenging because it’s so easy to fall into “geek speak.” My company is an email marketing service provider, so...
View ArticleClik here to view.
Write About Benefits, Not Just Features!
Tech marketers often market or promote their product or service with long lists of specs. While engineers and product developers might be impressed, chances are, your everyday customer who’s not in the...
View ArticleClik here to view.
Why You Should Hire a Social Media Expert
About three years ago, I was convinced to hire a person dedicated to social media. We had a few folks internally posting to their own Facebook and Twitter accounts and when time permitted I’d post to...
View ArticleClik here to view.
One Simple Question Every Tech Company Should Ask Their Customers
I subscribe to a service called Net Promoter Score for my company, VerticalResponse. I think getting behind it and getting employees behind it works wonders. Here’s the lowdown on what it is and why...
View Article
